USC Derby Days
Derby Days in an annual music event held at the University of Southern California (USC). A new identity was created to represent the production as it begins to grow and attract a wider demographic. A new website was also created with full CMS to allow the organizers of the event to populate.
Branding, Strategy, Web
The icon suggests movement and rhythm just like the music and dancing that occurs at the event.
A social media campaign was created to establish a core fan-base. Facebook users had to participate in the page to see the line-up and listen to tracks.Back to Work