USC Derby Days


Derby Days in an annual music event held at the University of Southern California (USC). A new identity was created to represent the production as it begins to grow and attract a wider demographic. A new website was also created with full CMS to allow the organizers of the event to populate.


Branding, Strategy, Web

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The icon suggests movement and rhythm just like the music and dancing that occurs at the event.

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A social media campaign was created to establish a core fan-base. Facebook users had to participate in the page to see the line-up and listen to tracks.

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